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Any Business has the same common goals. Acquiring new customers, retaining existing customers and drive revenue. Growth Marketing focuses on achieving these goals whilst laser focusing in on the metrics and strategies that are producing the best results and in return increasing your ROI.
In traditional Marketing, there are a lot of marketing strategies that are hard to measure, eg- Roadway Signage, Flyers, Coupons, etc. In Growth Marketing, every strategy is measured, analysed and adapted to produce results.